Trade Marketing for Success

Mastering self promotion has helped Bartercard New Zealand Limited win the top marketing award at this year’s Westpac Enterprise North Shore Business Excellence Awards.

The company won the 2009 Actionmail Excellence in Marketing Award after wowing judges with their extensive sponsorship coverage.

Bartercard, the world’s largest trade exchange, facilitates barter exchange between member organisations, freeing cash flow and guaranteeing new business.

Originally founded in 1991 in Australia, Bartercard now spans 12 countries, and transacts $1.5 billion of trade volume internationally. Members earn Bartercard trade dollars for the goods and services they sell and this value is recorded electronically in the member’s account database. One Bartercard trade dollar is equal to one New Zealand dollar for all accounting purposes, and is treated as such by the Inland Revenue Department.

Bartercard chief executive officer Paul Bolte says, “With the current tightening of the cash economy, businesses are being forced to become more creative in the way they do business. For many of them, Bartercard represents an exciting opportunity as it gives them a new way of securing additional customers and gaining an advantage over their competitors.”

Judges praised Bartercard’s marketing strategy with challenging targets and an excellent use of self promotion via the media, events and sponsorship.

Enterprise North Shore chief executive Terry Hoskins comments, “It’s great to see Bartercard embracing innovative marketing tools to communicate their company message. In these hard economic times, it’s good to see Bartercard marketing valuable services that promote trade.”

See all 2009 Award winners

For more information contact:

Ainslie Stevenson

Communications Administrator

Enterprise North Shore

Ph: (09) 414-1343; Mob: (027) 500 8592

E-mail: comms@ens.org.nz