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Welcome to the Supercity
Enterprise North Shore is now a part of the new Supercity council and is known as Auckland Tourism, Events and Economic Development Ltd - a council organisation. While ENS has a new name and logo, rest assured that the dynamic support, programmes and services offered for the past 17 years will continue to work for you and your business.
How do we fit in to the council?
On 1 November 2010, the eight existing local authorities were disestablished and replaced by the Auckland Council, a unitary authority, comprised of a Governing Body and 21 Local Boards.
Included in these governance changes is the establishment of seven council-controlled organisations (CCOs), wholly owned by the Auckland Council. A number of current existing CCOs will be disestablished and their functions absorbed by the Auckland Council or one of the new CCOs.
Auckland Tourism, Events and Economic Development Limited is one of the new CCOs to be established. The objectives include helping to:
• lift the Auckland region's economic well‐being;
• support and enhance the performance of the Auckland region as a growth engine in the New Zealand economy;
• support and enhance the ability of the Auckland region to compete internationally as a desirable place to visit, live, work, invest and do business.
Auckland Tourism, Events and Economic Development Limited integrates the functions and activities currently undertaken by the following previous existing council business units and CCOs:
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Council business units responsible for major events, predominantly Auckland City Council’s City events team
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AucklandPlus (a business unit of the Auckland Regional Council)
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Auckland City Council Economic Development Group’s investment and sectors teams
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Waitakere Enterprise
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Enterprise North Shore
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Enterprising Manukau
It is also proposed to integrate the function and activities of four independent entities which receive existing local government organisation funding into Auckland Tourism, Events and Economic Development Limited, subject to a negotiation process. These entities are; Tourism Auckland (including its Visitor centres / i-sites), Film Auckland, Enterprise Franklin Development Trust (including its Visitor centres / i-sites) and Rodney Economic Development Trust.
Auckland Tourism, Events and Economic Development Limited will:
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bring a coordinated approach to sector and business development, investment attraction, events and tourism in the Auckland region;
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promote regional and local economic development;
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integrate economic development priorities;
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interact with central government agencies such as the Ministry of Economic Development, Tourism New Zealand and New Zealand Trade and Enterprise;
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partner with the private sector and non‐governmental organisations; and
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develop a brand strategy for the Auckland Region.
Business as usual
The head office of Auckland Tourism, Events and Economic Development Limited is based in the central business district, with local presence retained across the region through branches in the north, south and west. This includes offices in North Shore, Waitakere, Manukau, Rodney and Franklin.
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