Enterprise North Shore is North Shore City's economic development agency.  We were established in 1993 by the North Shore City Council, and work closely with local, regional and national stakeholders to add value to the North Shore community through the implementation of the city's Economic Development Strategy. 

In simple terms, we are committed to creating a vibrant, world-class economic environment in which our residents can happily live, work, learn and play.

Above is a diagram of how we achieve our aims.  Enterprise North Shore tailors its services to both grow the local economy and cater for the needs of enterprise, and we focus on key economic sector groups wishing to develop within North Shore City.

Our City and Strategies

North Shore City has excelled in its economic success over the past 10 years, eclipsing the performance of its surrounding regional neighbours and growing economically at nearly double the rate of New Zealand. We now have:

• 209,000 residents, with 90,800 full-time equivalent workers

• 26,400 businesses, with more than 20,000 workers commuting daily from other parts of Auckland

• More than 60% of all North Shore full-time employees living and working on the Shore (up 4% in the past six years)

• Annual GDP of $8.3 billion.

Since 1997 (according to the March 2008 BERL North Shore City Economic Performance 1997-2007 report), the North Shore has seen:

• GDP growth of 5.5% per annum (national rate 3%)

• GDP per capita growth of 3.5% (national rate 1.8%)

• Employment growth of 4.4% (national rate 2.4%)

• A 1.9% population growth (national rate 1.2%)

We should expect 1000 more businesses each year, 3000 more people annually and a GDP expected to rise to $13.14 billion by 2021.

Some of our exciting new initiatives include:

Targetted Business Attraction Programme

This programme aims to attract medium-to-large organisations to the North Shore, adding $20 million in GDP to the local economy annually, and providing full-time employment for 400 people each year. In conjunction with this programme, a North Shore prospectus has been produced in English, Spanish, Mandarin and Korean to target national and overseas companies.

North Shore Economic Futures Model

This newly established model will be used as a social, cultural, economic and environmental ‘scenario model’ that evaluates impacts of growth in several ways. The model will help the city to understand how its economy ticks, and what ramifications should be expected from different approaches to future economic initiatives.

North Shore Skills and Employment Programme

This programme aims to improve linkages between job-seekers, educators, training providers and employers in North Shore City. It also aims to create a more efficient local labour market. The programme works with young job-seekers, school-leavers and disadvantaged communities, as well as businesses in identifying current and future skill needs, and also liaises with secondary and tertiary training organisations that supply a broad range of skilled people.

High-Growth Sector Targeting

Our focus is targeted at four job-rich knowledge-based business sectors identified as sunrise industries in North Shore City. These are high tech, health, education and sport; in North Shore’s changing economy where low-value manufacturing activities are continuing to be out-sourced to other low-wage countries, collaboration is required to create new economy employment opportunities for the local population.

Excellerator Online Assessments

There are five FREE Excellerator North Shore assessments available from Enterprise North Shore that aim to turbo-charge businesses in North Shore City. Excellerator provides an understanding of the issues facing businesses, puts them into perspective, enables control of risks and ensures priority is given to opportunities for improved performance.

Enterprise North Shore works to promote and develop – for the benefit of the public and in particular the public of the North Shore district – a sustainable, innovative, vibrant and buoyant economy.

Our Activities